The Asia Spirits Challenge Judges
The Asia Spirits Challenge is held by the 16 year established Peak Publishing organisation which operates the largest wine and spirits awards in the World. Named by CNN as “the most influential beverage competition in the World”, “responsible for 1 billion bottles sold since 2006.
100 of Asia’s most influential Buyers exclusively Judge at the Asia Spirits Challenge – Asia’s Most Important Spirits competition.
The Asia Spirits Challenge Judges are specialists in mature spirits markets:
The strict blind tasting includes the World’s finest spirits targeting Asia.
Samples are strictly ‘Triple Blind Tasted‘ (as developed by the Peak Publishing organisation).
Asia Spirits Challange Judges are:
A. Not informed of the country of origin of each sample
B. Are not able to see the origonal bottle or labelling
C. Do not discuss their opinion with other Asia Spirits Challenge Judges
This ensures the Asia Spirits Challenge results give absolute accuracy to entrants, the industry and consumers.